Featured Speaker: PAUL BURLESON — Author of Grit to Gold Home Improvement Sales Consultant, Westlake Royal Building Products

LEARN THE GRIT TO GOLD SALES PROCESS

• Turn disciplined planning into premium wins by applying the Grit to Gold pillars to complex, high‑end remodels while protecting margin and elevating the client experience.
• Adopt a luxury sales mindset built on confidence, resilience, and strategic intent to guide home owners through high‑investment decisions as a trusted advisor.
• Use AI and modern tools to sell smarter, anticipating needs, building upgrade scenarios, and addressing objections with insight and speed.
• Sharpen presentation, upselling, and closing skills to clearly communicate value, overcome price objections, and confidently close high‑end projects.

Check-in: 9.00 am
Presentation: 9:30-11:00 am
Q&A / Lunch: 11:00-1:00 pm

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